Shelzy Perkins founded Shelzy's Beauty and writes or edits every guide on the site. Before the site, she worked in brand marketing, which is where she learned how beauty claims get written and how to read past them.
What Shelzy does
Shelzy researches and curates beauty products sold on Amazon. Each guide is built from ingredient lists, brand documentation, published dermatology guidance, and patterns in verified buyer feedback. Picks are ranked by who they suit (skin type, budget, sensitivity), not by commission.
Shelzy's Beauty is not a testing lab. Guides describe research and curation, and a page only mentions personal use when it says so plainly.
Coverage
- Skincare: moisturizers, sunscreens, serums, actives, routines
- Makeup: base, eyes, lips, tools
- Hair, nails, men's grooming, and fragrance
- Brand comparisons such as CeraVe vs Cetaphil and Tatcha vs Drunk Elephant
Standards
Read the editorial policy for how products are chosen, how updates work, and how the site is funded, and the affiliate disclosure for how Amazon links work.
Spot an error? Contact Shelzy. Corrections are applied to the page and its updated date changes only when the content really changes.